The Power of Images: How Visual Communication Can Lead to Better Client Service and More Creative and Effective Professionals

Guest Speaker: Susanne van der Meer, Big Picture Consultant at Sift Visuals/Legal Visuals at

Host: Stephanie West Allen, JD, PPI Dean of Neuroscience and Contemplative Practices

Understanding of procedures, facts, processes, laws, systems, policies, and agreements can be enhanced by pictures and other visuals. Because visuals are brain-friendly, they can improve the efficiency and quality of strategizing, decision making, planning, brainstorming, and teaching. Even the most difficult communication or negotiation can be made easier and clearer with images. In this session, visual communication expert Susanne van der Meer explains the ways she has used her processes and suggests ways for other professionals to learn to use the power of images.

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About the Purposeful Planning Institute

The Purposeful Planning Institute (PPI) is a learning center for professionals interested in mastering the Purposeful Planning process, exploring best practices for legacy families and families in business as well as cutting edge processes and techniques. 

Our members are professionals from a broad spectrum and include lawyers, financial advisors, wealth managers, trust officers, planned giving experts, and psychologists, and more. This multidisciplinary virtual community exemplifies a unique spirit of professional collaboration

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